ITSU

THE BRIEF

In August 2021, Itsu approached us for an urgent enquiry to create a Sesame Free Shichimi Togarashi for some of their upcoming dishes within a month

Looks like Togarashi, Tastes like Togarashi – but without Sesame !!??

From concept to production in under 4 weeks !!?? Just the challenge we love at Cheeky!

THE ACTION

With our extensive experience in NPD and procurement, we created 2 options for Itsu within a week.
Key was to balance the flavours, and replacing sesame with allergen free ingredients that still delivered the earthiness and right texture to the end product.

We presented the two options to the Itsu team and they immediately selected their favourite.

The task at hand was still not complete – we had to now get the final recipe to production within 2 weeks and into the Itsu stores. No problem at Cheeky!

THE RESULT

We finally delivered the product, in time with a record turn around from brief to delivery of a completely new style of product in under 4 weeks!
Our Sesame Free Togarashi has now replaced the traditional togarashi at all Itsu outlets.

It wasn’t easy, but who said easy is fun 🙂

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From Nice To Knockout With Just A Sprinkle!

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Frequently Answered Questions

Sprinkles are seasoning mixes of superfood seeds, spices and herbs that are an easy way to add flavour, texture and nutrition to everyday meals.

While a spice mix is usually used during cooking, sprinkles are ready to eat and can be added on top of finished meals to improve the flavour and visual impact of the dish.

A Sprinkle a day keeps the bland away. Sprinkles can be your chef’s new best friend to quickly add layers of flavour to a base recipe.
For example, the same base soup can be flavours with a Coconut Thai Sprinkle or a Japanese Shichimi Sprinkles creating two completely unique end dishes.
Our sprinkles are also premixed in the right proportions to cut down cooking time for your kitchen staff.

We only use BRC certified suppliers and contractors for our entire supply chain.
We also do positive release for evert batch produced ensuring full quality assurance.

Yes. With 5 years of development experience for some of the leading food manufacturers and restaurant chains across UK.
We can take your sprinkle/seasoning brief from an idea to samples and finally to production. Please see more here

We take approximately 4 weeks for our bespoke service.
This includes collecting brief, creating 2 bespoke sprinkles and fine tuning your preferred one to a final recipe.
Of course, based on any specific requirements like specialised ingredients or delays in feedback can make the process longer.Please see more details here

We usually take 4 weeks from acceptance of purchase order to delivery.
If your lead times are shorter, please do discuss this with us.

All our products are Nut Free. We offer Allergen Free alternatives to some of the usual commercial ingredients like our Gluten Free Crispy Fried Onion, Sesame Free Togarashi and Nut Free Dukkah .
To see our full range of allergen free options, please see here